A great friend and colleague of mind, Jay Yanko, share this link
with me. The video, which is about 45
minutes long, hit on few specifics that I have seen within enterprises throughout
my career. They really don’t have
anything to do with Web 2.0 or API strategies.
On one of the slides, Sam Ramji, puts up this message. “What’s do damn wrong with the current model? I like it and it’s working for me. Plus, I understand it.” This had me reflecting on the root of these
statements. One word, “tradition”; but
then I thought of Woolworth five-and-dime corner drugstore. Where did that store go, it had tradition.
So, I reflected deeper…
I read CIO; I talk to other CIO’s, CTO’s, CEO’s; owners of companies. There are two kinds of requests for
action. One is actually what Sam states
in his presentation, keep tradition, we are good to go. The other request for action describes the
core of one’s business and a request to reaching a greater population. This request is without FEAR (fear of
something “bad” happening); but more of a question of vision and understanding
of “change”. Change is happening much
more rapidly. In Darwin Finches 20th
Century Business and API’s Evolve video, I can see the message that there are
many different species today than before.
The socialmedia demographics slide graphically displays the different species. A ha-ha moment was that one needs an API for
to allow an interface for each of these species. So, the traditionalists are stuck and those accepting
change are able to put those API’s in motion.
I share an example of a potential non-technical API. So, you are manufacture who makes specific
parts. You have a great pipeline of
work, but your resources are constrained by size of building, number of
workers, and number of machines. What would
happen, if this manufacture had an API?
The API could be open to all species, even you biggest competitor making
similar parts. Should one FEAR something
bad is going to happen if the API shared those additional requests for
work? A traditionalist may. An opportunistic manufacture may say, let
them make the part and grab a small percentage of the flow through that
API. In the end who wins?
Everyone wins and gets a piece of the pie; along with the
consumer asking for the part. If our
world, which creates great competition, begins to “SHARE” rather than “BLOCK
& TACKLE” builds us a nation of enablement and satisfaction all at a rate
of change that can keep up without really changing some of the tradition. By increasing the number of channels (API’s)
that can reach a great population.
Are you working to create additional channels?